Heineken USA

Identity, Primary & Secondary Packaging
Design / Art Direction

Agency: HMSDesign
Additional Design: Jason Larche, Xin Wang
Production: Gary Holda
Final Lettering: Gerard Huerta
Product Photography: Jeff Weir

2008 - 2010

Dos Equis

Global Brand and Packaging refreshes for both the US and Mexican markets. All primary and secondary packaging considered and updated. Along the way I completed a limited edition 6-Pack Box as a retailer exclusive for the brand.  

Cure for the Common / Dos EquisCure for the Common / Dos Equis