Client
Maxfield

Creative Direction / Art Direction

Executive Creative Director: Will Hall
Senior Producer: April Burness
Designer: Remy Zagorski
Head of Production: Timothy Whitney
Tech Lead: Matthew Cooley
Motion Design: Lee Gingold

2015 / maxfieldla.com

Maxfield.

Posh/Perverse. Sacred/Profane. High Brow/Low Brow. Maxfield, a hyper-luxury boutique, takes delight in clashing opposites. Lead by Tommy Perse, Maxfield’s groundbreaking philosophy of style has resulted in an unmatched collection of luxury apparel, rare art and photography books, vintage luggage, exceptional jewelry, art, and important period furniture and objects for over 45 years.

Describing Maxfield as a store would be a disservice. Having helped launch some of the world's most influential fashion labels, it is a cultural vision all its own. As such, Maxfield didn’t need a website, they needed an experience. Four interactive vignettes were created to entertain and shock, confuse and delight - giving users a small taste of the rare aesthetic that is Maxfield.